Web usability refers to the ease of use of a website. Sites with high usability have intuitive architecture, clean visual design, and well-written text. They make it easy for visitors to find information and complete tasks, and they increase staff productivity by reducing phone, email, and in-person questions from the public.
Web metrics using Google Analytics can show how many people have visited your content, how long they stayed, the paths they took to get to your content, and the key words they used to find it.
For training on how to gather and interpret your own metrics, see the training page.
Usability testing involves having potential users of the website perform a set of tasks on the site while being observed. Research shows that you can test with as few as five people, as long as they accurately represent your target audience. Public Affairs has done and will continue to do testing on the overarching Hennepin.us website.
Well-written surveys can help answer questions about how your content is used. However, we recommend using surveys only as an additional usability measure after performing metrics and/or usability testing because of limitations inherent in web surveys (e.g., most respondents self-select).
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